Giovanni at the Emmys and PMG Awards
Giovanni Eco Chic Beauty - the chosen haircare brand to support the backstage celebrity hairstylists at the 76th Annual Prime Time Emmy Awards.
Giovanni Hair Care, backstage at the Official Emmys giving suite with some of Hollywood’s legends, including Steve Martin, Ron Howard and Jimmy Smits.
Giovanni is a proud sponsor of the inaugural Masters Guild's MacGuffin Awards at the Belasco Theater, honoring excellence among Property Masters and their teams in film, television, and commercials.
The Haircare Brand of the Entertainment Industry
Hirsch Giovanni’s co-founder’s company, Giovanni Eco Chic Beauty has quickly ascended to become the go-to haircare brand for productions across the entertainment industry, aiding department heads with their in-demand products at notable studios such as Max, ABC, Disney, Amazon, and FX.
Embracing the sleek, fashionable, and glamorous nature of Hollywood, Giovanni Eco Chic Beauty leans into its new reputation and launches a rebranding campaign that reflects these attributes. Sneak a peek below!
Malibu Film Festival
Hirsch Giovanni celebrates Giovanni Eco Chic Beauty as a proud supporter of the creativity of independent filmmakers at the upcoming Malibu Film Festival on May 25th! The film festival was established in 1997 and focuses on introducing new filmmakers to the film industry.
Giovanni Eco Chic Beauty at 2024 Licensing Expo
Giovanni Eco Chic Beauty and Hirsch Giovanni Entertainment will be attending the 2024 Licensing Expo in Las Vegas, the world’s largest licensing trade show. Hirsch Giovanni will be supporting Giovanni’s brand and exploring future opportunities to license their IP for consumer products. The digital billboard displayed above will be featured on the Vegas strip during the Expo.
96th Annual Academy Awards
The 96th Annual Oscars Award Ceremony took place at the Dolby Theater on March 10th, 2024. The three-and-a-half hour broadcast began at 4:00pm PT on ABC where an audience of 19.5 million people tuned in.
Hirsch Giovanni partner Giovanni J. Guidotti recognizes that glamour is a huge part of Oscars night and it’s important for guests to look (and feel) their best. Backstage and before the ceremony, hair stylists were getting attendees, nominees, presenters, and performers camera ready with Giovanni Eco Chic Beauty products. Below, hair stylist Sean James preps the stunning Jamie Lee Curtis for the stage.
Other hair stylists like Pixley Schwartz - who worked on the 60+ Kens that appeared alongside Ryan Gosling - also showed her love for Giovanni Eco Chic Beauty online. See Pixley on the red-carpet, repping Giovanni’s 2Chic Frizz Be Gone hair care line.
Hair Department Head Anthony Wilson also shared his appreciation for Giovanni Eco Chic Beauty below. Wilson worked with Key Hair Stylist Jennifer Guerrero and 22 other hair stylists backstage to bring fabulous “Kenergy” to the standout performance of the night!
The In Memoriam segment pays tribute to the actors, filmmakers, executives and craftspeople who passed away over the past year. Below are the dancers that performed during this portion of the show, donning a sleeked back braided look with the help of Giovanni hair care.
11TH ANNUAL MUAHS GUILD AWARDS
Giovanni Eco Chic Beauty and Hirsch Giovanni Entertainment will be Presenting Sponsors of the 11th annual Make-Up Artists and Hair Stylists Guild (MUAHS) Awards Show. The gala will be held on Sunday, February 18, 2024, at The Beverly Hilton Hotel. The MUAHS Awards honors outstanding achievements for make-up artists and hair stylists in motion pictures, television, commercials, and live theater.
Read more about the gala here: Winners! 11th Annual MUAHS Guild Awards