96th Annual Academy Awards

The 96th Annual Oscars Award Ceremony took place at the Dolby Theater on March 10th, 2024. The three-and-a-half hour broadcast began at 4:00pm PT on ABC where an audience of 19.5 million people tuned in.

Hirsch Giovanni partner Giovanni J. Guidotti recognizes that glamour is a huge part of Oscars night and it’s important for guests to look (and feel) their best. Backstage and before the ceremony, hair stylists were getting attendees, nominees, presenters, and performers camera ready with Giovanni Eco Chic Beauty products. Below, hair stylist Sean James preps the stunning Jamie Lee Curtis for the stage.

Other hair stylists like Pixley Schwartz - who worked on the 60+ Kens that appeared alongside Ryan Gosling - also showed her love for Giovanni Eco Chic Beauty online. See Pixley on the red-carpet, repping Giovanni’s 2Chic Frizz Be Gone hair care line.

Hair Department Head Anthony Wilson also shared his appreciation for Giovanni Eco Chic Beauty below. Wilson worked with Key Hair Stylist Jennifer Guerrero and 22 other hair stylists backstage to bring fabulous “Kenergy” to the standout performance of the night!

The In Memoriam segment pays tribute to the actors, filmmakers, executives and craftspeople who passed away over the past year. Below are the dancers that performed during this portion of the show, donning a sleeked back braided look with the help of Giovanni hair care.

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Giovanni Eco Chic Beauty at 2024 Licensing Expo

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11TH ANNUAL MUAHS GUILD AWARDS